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Can Your Hospital Withstand a Cyberattack?

The healthcare industry is a top target for cyberattacks in general and ransomware in particular. As a result, cybersecurity has become an important topic for healthcare providers in urban and rural settings. This white paper discusses ways for community hospitals to improve cybersecurity.

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Modern Healthcare Webinar: Solving for Rural Health Disparities

It’s a challenging time for most healthcare organizations, but rural organizations are some of the most vulnerable. These healthcare providers are striving to provide high quality care amid declining populations, physician shortages, lack of access to technology and higher unemployment rates than urban and suburban communities.

While these providers face significant barriers and challenges, rural hospitals are an integral part of the healthcare ecosystem. CHC President and CEO, Jim Kendrick shares ideas for rural health innovations as a panelist in this Modern Healthcare Webinar.

Register and Watch this On Demand...


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Rural Matters Podcast Features Brian Doerr, Carrie Zbierski, and Andra Smith

Rural Matters, a podcast featuring issues important to Rural America, recently spoke to Brian Doerr, Senior Vice President of Information Technology and Security, and Privacy Officer for Community Hospital Corporation of Plano, Texas; Carrie Zbierski, Chief Nursing Officer at North Texas Medical Center; and Andra Smith, Director of Practice Management at North Texas Medical Center about the evolving telemedicine presence in rural America and its capability to deliver specialty health services.

Before the pandemic, Doerr notes, rural areas accesses telemedicine in a limited way, due to regulatory and reimbursement restrictions...


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Integrating physical and mental healthcare

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Treating the Whole Person: Mental Health Integration

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By Jennifer Franklin, Chief Clinical Officer, Yoakum Community Hospital

Like many hospitals, Yoakum Community Hospital sees an uptick in patients receiving geropsychiatric services in winter. The holiday season is, therefore, a good time to talk about the mental health needs of this population. With the New Year approaching, it’s also a good time for hospitals to resolve to better address those needs, not just during the holidays but all throughout the year. Yoakum—a 25-bed Critical Access Hospital in rural South Central Texas—accomplishes this through integrated care, which...


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Rural Hospitals at Risk


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Social Determinants of Health

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Swimming Upstream: Meeting the Challenges of Social Determinants of Health

It’s been said that patients’ ZIP codes matter more than their genetic codes when it comes to health status. That’s because certain conditions in the places where people live, work, learn and play can pose greater health risks and poorer outcomes. In public health terms, these conditions are called social determinants of health or, sometimes, upstream determinants of health. Basically, the concept is that nonclinical factors influence health outcomes.

Scientific research has proven the concept holds. The Annals of Internal Medicine in 2014 examined rehospitalizations based on patients’ place of...


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Strategic Marketing for Rural Hospitals

In today’s competitive healthcare market, rural and community hospitals are making do with less. Marketing resources are no exception. It’s not uncommon for smaller hospitals to lack a formal marketing communications function yet still engage in conventional and creative marketing activities. At other hospitals, marketing is one of multiple hats worn by a single person. Case in point: The public relations coordinator who handles marketing for Yoakum Community Hospital—a 23-bed critical access hospital in Yoakum, Texas—also serves as executive assistant and medical staff coordinator, for a total of three formal...


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Lessons for Leaders of Distressed Hospitals

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By Anthony Sudduth, CEO, Southwest Health System

Last year, Southwest Health System (SHS), in Cortez, Colorado, found itself in the midst of a significant financial crisis. The hospital had violated bond covenants associated with a $32 million building project, failing to meet the 80 days cash-on-hand requirement for four consecutive quarters. This violation triggered technical default, which could have led to bankruptcy and closure. Instead, SHS acted swiftly and decisively, becoming not a cautionary tale but a comeback story and an inspiration.

The SHS turnaround is a bright...


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Community Hospital 2.0

For years, community hospitals have been in crisis, with limited control over their situation. Could the next move be bold innovation? This white paper maps out possible paths forward including sustainable models of operation.

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John Yeary, CEO, Freestone Medical Center

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Service Isn’t Seasonal: Give Back to the Community All Year Round

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By John Yeary, CEO, Freestone Medical Center

The holidays are a time for giving and gathering. However, for hospitals, community involvement and giving back should be year-round priorities. This is especially true for hospitals serving small, tight-knit communities.

The CEO should set the example. For my part, as chief executive of Freestone Medical Center in Fairfield, Texas, I started simply by joining the Rotary Club. I’ve since found that each connection I make tends to create others, developing synergies that benefit both the hospital and the community. The...


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