Correlating physician supply and demand: Medical Staff Development Planning
A significant part of the growth and success of a hospital is dependent upon the right mix of physicians and specialists. However, the demand for these professionals greatly outweighs the supply. As the physician workforce ages, hospitals are forced to compete for the recruitment of new talent. And to add to the complexity, hospitals must contend with Stark and IRS regulations regarding recruitment of new physicians. Without strategic analysis and careful planning, physician recruitment programs may become stagnant and the hospitals will suffer. This is where Medical Staff Development Planning from Community Hospital Corporation (CHC) can help.
Community Hospital Consulting (CHC Consulting), the management and consulting arm of CHC, creates a medical staff development plan to meet regulatory requirements by determining the number of physicians needed in the community for each specialty. The plan also builds in transition planning based on medical staff composition factors such as specialty and age of each physician.
Correlating physician supply and specialties with market demand and conditions allows CHC to effectively support hospital leadership in its physician recruitment and retention efforts.
CHC Consulting Medical Staff Development Planning encompasses the following components:
- Analysis of primary and secondary service areas
- Identifying primary and secondary service areas (based on patient origin)
- Comparing to the hospital’s traditional service area
- Gaining consensus on the study area to evaluate
- Reviewing the hospital’s strategic plans for the future and service line growth objectives
“CHC is a trusted business companion that has paired nicely with our organization. The data they provide makes each day run more efficiently, giving me the opportunity to focus on recruiting quality physicians.”
Michelle Adams, Director of Physician Recruiting, Baptist Hospitals of Southeast Texas
- Analysis of the market area, including demographics
- Current and projected population
- Age, gender, ethnicity, income and education
- Primary service area market share
- Payer mix
- Community health status
- Analysis of medical staff composition
- Specialty, age, gender, office location, board certification and hospital status
- Identifying any vulnerabilities due to potential retirements or practice slowdowns
- Evaluating access issues such as closed practices or appointment wait times
- Input from physicians to determine service area needs
- Conducting one-on-one interviews with a representative sample of primary care physicians and specialists
- Interviews with hospital administration and clinical management team
- Conducting medical staff surveys
- Analysis of physician demand using a combination of benchmark studies
- Identifying specialty physicians in the service area
- Calling physician practices in the study area to confirm FTE counts and accessibility issues
- Developing a master list of specialty physicians
- Computing physician-to-population ratios
Competing for limited physician resources can be challenging – especially for community and rural hospitals. Hospital leaders need to be strategic in their recruitment approach. Medical Staff Planning can help identify community needs, while gaining involvement and consensus of the hospital medical staff.
After this thorough analysis, CHC is able to draw the following conclusions:
- Physicians needed by specialty
- Medical staff succession planning
- Gaps in physician coverage by location
- Recommended recruitment priorities
- Recruitment and retention strategies
Based on these conclusions, CHC Consulting presents a formal written plan and recommendations to help community hospitals with their transition planning, medical staff recruitment and development.